Category Archives: More Profit

5 Strategies to Increase Your Franchise’s Bottom Line

Posted on July 22, 2011 by Dan Steiner

 “5 Strategies to Increase your Franchise’s Bottom Line”
 1.   Don’t focus all your attention on Revenue

 Revenue is sexy, right?
Top line revenue versus bottom line profit
Is there such a thing as too much revenue?!

2.   Know your gross margin

 Gross Margin = Sales Revenue – Cost of Goods Sold
How do we price our product or service?
Are there certain products [...]

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Getting Franchises on Page One of Google

Posted on July 22, 2011 by Chris Fawcett

It is commonly known that Google is the new Yellow Pages.  Most people use Google to find local businesses and services.  What most business owners don’t know is there are three ways to get your business to appear on Page One of Google:
-          SEO (Search Engine Optimization),
-          Google Places, and
-          PPC (Pay per Click).
These three [...]

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Getting the Most from your Google Places Account.

Posted on May 13, 2011 by Chris Fawcett

Franchise Owners: If you don’t have a Google Places Account for your franchise, you should set one up right away. Google Places is how you get your franchise to display on Google Maps. Not having a Google Places Account is like not having a listing in the Yellow Pages back [...]

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